This author is a friend of mines and I'm so happy to have her on my blog today! She has come up with an amazing way to market her books. Read more about it in this guest post.
If you ask me to something, I can probably give you about 100 ways to do it. My point is, there is no right or wrong way as long as the way you choose is affective.
When I first started writing my book, I listened to countless conference calls, read tons of blog post on what I should do and did plenty of research on my own. But I am one that always incorporates my own personal touch. Like most, I started blogging and I became more active on social media, twitter and facebook. I shared what I was experiencing during the writing process but most of all I allowed my readers to get to know me.
Interesting enough, I launched my non-profit, Mother 2 Mother, a few months into me blogging and during the process of me writing Sunday Mourning. I shared the purpose and mission of my organization through blog post. Soon after, I had my logo designed and decided to put it on a t-shirt and made them available for purchase on my site. To my surprise, the more I advertised them, the more they sold. But what shocked me even more was when I wore them, they instantly sparked a conversation. I got my very first speaking engagement from wearing one of my t-shirts while out running errands.
The earlier part of this year, when my book sales began to slow down, I was once again reminded of how well the t-shirts had done for my non-profit. So I figured I would give it a shot with my book. I had been signing each book with, "I show my scars so that others know they can heal." I remember waking up from a dream and writing down the image that I saw. From that, the "My Scars" tee was born. The "My Scars" tee has been used as a fundraiser for another organization all the way in North Carolina and the newly released purple heart scars tee will be used by a local domestic violence shelter. Every time a shirt is worn it open the opportunity for a story, my story, to be shared. The shirts have been the most cost effective marketing tool to date.
Sunday Mourning takes you on a journey through my life, the good, the bad and the ugly. It quickly pulls you in. I share my story to inspire others and what better way to share that message, so now I not only write it, I wear it. As an indie author, I found what worked best for me and incorporated my personality into it. I am a tees and jeans kind of girl. Now this has openned up an opportunity to offer the same service to other authors.
Be bold, be different and find a way to stand out. But whatever you do, don't stop writing.
Connect with me:
On twitter @rhachellenicol
Facebook: Author Rhachelle Nicol
Fill out the Rafflecopter below to win one of her awesome shirts!